16 Oct 2019 --- In a new study evaluating the expectations and opinions of “food at-home and away-from-home,” Ireland-headquartered Kerry Group has completed a survey of 2,100 health-conscious US consumers. The research outlines a prominent shift in common perceptions of the clean label standard. Consumers are now looking beyond clean label status as a filter of unacceptable ingredients and paying closer attention to the nutritional and environmental benefits of clean ingredients. In a crowded marketplace, the report emphasizes the value of reformulation with “real and added-functionality” ingredients.