26 Sep 2019 --- European livestock organizations have banded together under the European Livestock Voice in a bid to “restore balance and factual information” about the meat sector’s impact on health, environment and economy. With this motive in mind, the cohort has developed its own information hub, “Meat The Facts.” The online portal was launched with a goal of reviewing the accuracy of the most frequently made statements about livestock production and consumption. At a time when alternative proteins are enjoying buoyancy on the market, farm-raised meat this year has come under scrutiny from proponents of emergent plant-based and lab-grown agritech – and now the sector is fighting back.
