Estrella Damm Unveils Elegant New Bottle Design

The brand now not only stands apart from other beers in its flavour and quality, the revolutionary new packaging design also distinguishes Estrella Damm from the many standard packaged beers available today.

Aug 9 2011 --- Marking a significant change to its current packaging, the new 33cl bottle features a finer neck and slimmer body, lending the design a more modern and elegant appearance in keeping with its Mediterranean heritage.

The unique new bottle design encapsulates the modern style of Barcelona, Estrella Damm’s hometown. Sleek, straight lines and an emphasis on the brand’s signature red in the glass colouring combine to compliment the legendary gold star motif and the crisp new label design.

The refreshed packaging design is intended to amplify Estrella Damm’s presence in international markets. The brand now not only stands apart from other beers in its flavour and quality, the revolutionary new packaging design also distinguishes Estrella Damm from the many standard packaged beers available today.

Since Grupo Damm began the international expansion of Estrella Damm in 2006, the ‘Beer of Barcelona’ can now be enjoyed in 43 countries as diverse as New Zealand, USA, Sweden, the United Kingdom, Japan and China amongst others.

Estrella Damm is marketed internationally as "The Beer of Barcelona". This positioning is intended as a tribute to the city where the brand was born and remains its spiritual home.

In addition to Estrella Damm, Grupo Damm also markets other speciality beers such as Estrella Damm Inedit, the first beer specifically created to accompany food – co created with Ferran Adria and his El Bulli team, and Estrella Damm Daura, the gluten-free beer.