Emmi Caffè Latte Introduces Indulgent Vanilla Flavor and New Brand Design

The new packaging will create a unified brand image across categories and make it easy for consumers to find their favorite products from Emmi Roth USA.

4/4/2011 --- Emmi Roth USA, Inc., a subsidiary of Switzerland-based Emmi Group is adding an indulgent flavor to its premium fresh dairy single-serve coffee portfolio along with the unveiling of a new brand design in May 2011. Caffè Latte Vanilla will be available in the refrigerated section.

Vanilla - Madagascar Vanilla, Fair Trade Espresso & Reduced-fat Milk

Caffè Latte Vanilla, an exclusive Emmi USA offering to the American market, is infused with Madagascar-bourbon vanilla derived from orchids grown on the Indian Ocean Islands creating an exotic, sweet and delicate spiced treat. Unlike other ready-to-drink coffee beverages, only the freshest natural ingredients combine to create a delicious ice-cold Caffè Latte. Carefully selected coffee beans are roasted to perfection, freshly ground and promptly brewed to create a superior espresso. Perfectly paired with fresh creamy rbST-free milk, Caffè Latte conveniently brings Swiss tradition to consumers at home, at work or on-the-go. Emmi is committed to supporting fair trade and is proud to provide only the best Fair Trade Certified espresso in their Caffè Latte Vanilla.

In conjunction with the launch, consumers can seek out the new Caffè Latte package design. Caffè Latte is the first Emmi Roth USA item to transition to the new brand design. A new Emmi Swiss Yogurt and all the company’s imported cheeses from Switzerland will follow suit.

The new look features the Alps and other iconic Swiss images against a red backdrop. The new packaging will create a unified brand image across categories and make it easy for consumers to find their favorite products from Emmi Roth USA. The new packaging design will be supported with a number of marketing activities in-store, outdoor and on the Web.