El Monterey Reintroduces the Perfect Snack Solution All in Easy Recloseable Bags

We have transitioned our classic Mexican food favorites from a traditional box to a recloseable bag due to our consumer’s direct input.

Sep 3 2010 --- El Monterey reintroduces their snack line of 12 Mexican food favorites that are all perfect for parties, snacks and meals. The recloseable bags are freezer friendly and convenient.

“We have transitioned our classic Mexican food favorites from a traditional box to a recloseable bag due to our consumer’s direct input,” explains Bryce Ruiz, President & CEO, Ruiz Foods. “It began nearly one year ago when we reintroduced our El Monterey Flour and Corn Taquitos in a recloseable bag and found the consumer’s response to be overwhelmingly positive. ‘Convenience IS important’ they were telling us and now our consumer can find all of their Mexican favorites in convenient recloseable bags. We’ve even taken this opportunity to introduce a new item – in two flavors – Mini Chimis.”

The packaging transition includes El Monterey Taquitos, Quesadillas, Mini Chimis and Tamales offering consumers a colorful design and a wide variety of favorites for every member of the family.

1. El Monterey Flour and Corn Taquitos: 16 count each
Shredded Steak Taquitos (White Corn Tortillas)
Chicken Taquitos (White Corn Tortillas)
Chicken and Cheese Taquitos (Flour Tortillas)
Shredded Steak and Cheese Taquitos (Flour Tortillas)
Breakfast Taquitos Egg, Bacon and Cheese (Flour Tortillas)
Southwest Chicken Battered Taquitos (Flour Tortillas)
Taco Bean and Cheese Battered Taquitos (Flour Tortillas)

2. El Monterey Grilled Chicken and 3 Cheese Quesadillas – made with real cheeses and tender grilled chicken; 6 count each

3. El Monterey Nacho Cheese and Beef Mini Chimis and El Monterey Chicken and Cheese Mini Chimis; 14 count each

4. El Monterey Chicken Tamales and El Monterey Beef Tamales – steam-cooked the traditional way and hand wrapped in real corn husks; 6 count each