28 Jan 2021 --- A new EIT Food report reveals that consumer trust in the food sector has increased over the course of the COVID-19 pandemic, yet the majority of consumers do not think that some factions of the food industry are working in the public interest. Conducted with a consortium of academic partners including the University of Reading, UK, the EIT Food Trust Report surveyed 19,800 consumers from 18 European countries to measure consumer trust in the food system and confidence in food products. Among key findings, farmers were found to be the most trusted group within the food sector, winning the trust of two-thirds of European consumers.
