28 Jan 2021 --- FrieslandCampina and Zeelandia have joined forces to craft an accessible whey protein-based alternative to premium New York cheesecake. Dubbed The New Cheesecake, it uses local ingredients, offering bakeries and outlets in Europe and Asia the opportunity to create their own unique variations. The high-end alternative also matches the premium taste, creaminess and smooth structure of a traditional New York cheesecake.