eDiets.com(R) launches FreshCuisine(TM)
Enters into the food delivery service market.
06/01/06 eDiets.com, Inc. has announced its entry into the food delivery service market with the launch of FreshCuisine(TM), a chef-prepared fresh food delivery service, which provides over 400 delicious, nutritionally sound menu items to those demanding a convenient and effective method to eat great food and lose weight. eDiets.com developed the FreshCuisine service to be individually tailored to each customer's tastes while still meeting weight loss goals. To complement the food service delivery, registered dieticians will be available by phone and online to provide counseling, addressing customer needs ranging from health issues such as diabetes or general weight loss concerns.
FreshCuisine was created in response to user feedback on the eDiets.com website. Users expressed interest in adopting well-balanced eating plans, but claimed their busy lifestyles prevented them from taking weekly trips to the grocery store and preparing home-cooked meals. FreshCuisine solves these problems by providing personalized meals -- seven breakfasts, seven lunches, seven dinners, and seven snacks per week to members.
Home food delivery service has become an increasingly popular component of the $48 billion-a-year diet industry. eDiets brings ten years experience of working with consumers across the country enabling them to establish a healthier lifestyle and allowing them to tailor their weight loss programs. The FreshCuisine menu was developed in partnership with a leading supplier that offered the most options, enabling customers to create plans that include only their favorite foods FreshCuisine also stands apart from competitors in that its meals are delivered on a weekly basis and are prepared by professional chefs.
Customers order the eDiets.com service by visiting http://www.freshcuisine.com. After filling out a brief questionnaire describing their current health conditions, weight goals and food preferences, chefs prepare meals and ship them to customers' homes. The plan fits requirements for low sodium, low fat, low cholesterol, carb-controlled, and heart smart diets.
eDiets.com, Inc. is a premier online diet, fitness, and healthy living destination offering 24/7 professional advice, information, products and services to those seeking to improve their health and longevity. Since 1997 more than two million consumers worldwide have become eDiets.com members. Among other honors, the site has been named a Forbes.com spring 2005 "Best of the Web" and "Forbes Favorite" in the diet and nutrition category, and a PC Magazine "Editors' Choice" 2004 and 2005. eDiets.com offers more than 20 personalized online nutrition and fitness programs, as well as access to a wide range of expert and peer-based online support services that are all conveniently available around the clock. Founded in 1996 and headquartered in Deerfield Beach, FL, eDiets.com operates Web sites at http://www.eDiets.com, http;//www.eFitness.com, http://www.eDiets.de and http://www.eDiets.com.es. The company also publishes a personalized online interactive magazine, along with a family of industry-leading electronic newsletters that have an opt-in circulation base of over 13 million.
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