eDiets.com® launches the Mediterranean Diet

22/09/05 eDiets.com, Inc., leveraging the power of the Internet to bring healthy diet and fitness solutions to everyone, has launched the Mediterranean Diet as its newest weight loss program for fall 2005. The Mediterranean Diet is a healthy lifestyle plan practiced for centuries in Mediterranean countries like Greece, Italy, Spain, Turkey, and Morocco.  The diet is centered on unprocessed, plant-based foods including whole grains, pasta, legumes, fruits, vegetables, fish, nuts, seeds, and first and foremost, olive oil.  eDiets.com, known for having a pulse on the hottest and the latest in the world of nutrition and dieting, is the first company to incorporate the dietary habits of the people of the Mediterranean into a comprehensive, personalized online diet plan.

The Mediterranean Diet emerges at a crucial moment in medical history when heart-healthy eating has taken center stage. The critical health threats of diets that are high in saturated fat have spurred serious warnings regarding cardiovascular and coronary health from medical associations nationwide. In fact, in January 2006, the FDA will require a Nutrition Facts panel on all food labels for saturated fat, trans fat, and cholesterol content.

Unlike other diets on the American market that cut out entire categories like carbohydrates, fat, or alcohol, the Mediterranean Diet encompasses a balanced approach to eating that excludes obsessive calorie counting and highly-regimented eating restrictions.  The Mediterranean Diet is a lifestyle plan for food and wine lovers that endorses the enjoyment of food and the moderate consumption of alcohol (red wine) while it promotes weight loss, physical exercise, cardiovascular health, and sustained healthy living.

Customers who purchase the Mediterranean Diet plan on eDiets.com receive personalized weekly menus and printable shopping lists that are based on the staples of the Mediterranean Diet.

eDiets.com, Inc. is a premier online diet, fitness, and healthy living destination offering 24/7 professional advice, over 20 personalized online nutrition and fitness programs, information, products and services to those seeking to improve their health and longevity.  Since 1997 and as of June 30, 2005, more than 2 million consumers worldwide have become eDiets.com members.  Among other honors, the site has been named a Forbes.com spring 2005 "Best of the Web" and "Forbes Favorite" in the diet and nutrition category, and a PC Magazine "Editors' Choice" in May 2004 and 2005.  The company also publishes a personalized online interactive magazine, along with a family of industry-leading electronic newsletters that have an opt-in circulation base of over 13 million.

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