Ecolean Rewarded with WorldStar Packaging Award

The aseptic Ecolean lightweight packaging is shaped like a pitcher and weighs just 14 grams, which is 40-50% of a conventional liquid food carton or bottle.

14 Dec 2009 --- After three prestigious prizes since June this year, Ecolean has once again won world-wide recognition for its aseptic packaging. Ecolean has been awarded WorldStar 2009 in the beverage category. WorldStar 2009 attracted 237 entries from 35 countries around the world and the winners were selected by a jury consisting of 14 country representatives from the World Packaging Organisation (WPO) and one representative from the International Packaging Press Organisation (IPPO).

Award decisions were based on the judges’ consensus that a package is superior to other packages in its geographical market and category, when it comes to performance and the best in innovative design. The judges consider many features in each package; for example ease of handling, sales appeal, cost reduction and environment compatibility.

We can establish that the appreciation received from competition juries worldwide also reflects in a great sales increase. We grow heavily and expect to expand even more next year, says Peter L Nilsson, Managing Director of Ecolean.

WorldStars are presented only to those packages which, having already won recognition in a national competition (Ecolean was awarded Scanstar 2009 in September) and are compared by an expert panel of judges to similar packages from around the world. The winners of WorldStar 2009 will be honored at an award presentation ceremony in Beijing, China in the first week of June 2010.

The aseptic Ecolean lightweight packaging is shaped like a pitcher and weighs just 14 grams, which is 40-50% of a conventional liquid food carton or bottle.