Echo Falls Introduces PET Ready-to-drink Wine Glass

Meeting the need for more eco-friendly packaging, the Echo Falls wineglass is made from sturdy, shatterproof 100 percent recyclable PET - the most readily recycled plastic.

18/03/08 This new packaging idea is set to become a firm favourite amongst consumers looking for an easy way to enjoy quality wine when out and about this summer.

Easily transportable, the versatility of this fantastic product ensures consumers can enjoy Echo Falls effortlessly anytime, anywhere - and what’s more, every time the quality of the wine is always guaranteed.

Meeting the need for more eco-friendly packaging, the Echo Falls wineglass is made from sturdy, shatterproof 100 percent recyclable PET - the most readily recycled plastic.

Tapping into Constellation’s extensive consumer insight, this packaging is bound to resonate with increasingly environmentally-conscious consumers.

Heat sealed for freshness, the Echo Falls wineglass is perfect for occasions and events where real glass could cause a hazard such as sporting fixtures, concerts, picnics, barbecues, days out on the beach and afternoons in the garden. It is lighter and safer than glass and more convenient than a heavy bottle and fiddly corkscrew.

Of particular interest to those in the on-trade, where speed of serve is imperative, the new packaging format means bar staff can serve customers rapidly by simply handing the product over the bar, there’s no decanting - multiple servings can be carried out simultaneously with no breakages and nobody spills a drop.

It is also easier to clear up and the wineglass is fully recyclable and biodegradable.