DuPont Creates Online Knowledge Resource for Outperforming Bakery

In a series of articles, specialists from the DuPont bakery application centre provide processing tips, ingredient insights and updates on problem-solving solutions that are currently being tested.

10 April 2012 --- DuPont Nutrition & Health, which includes the food ingredients of the Danisco company acquired by DuPont in 2011, has generated a new voice for the bakery industry with the launch of a targeted online knowledge resource. Bakery Performance shares the latest hands-on knowledge relevant to the bakery market in Europe and the Middle East.

By steering the platform purposefully away from product promotion, the DuPont editorial team has created an online tool focused entirely on the bakery industry’s practical challenges in meeting today’s trends.

The initial focus of the knowledge resource is pastry. In a series of articles, specialists from the DuPont bakery application centre provide processing tips, ingredient insights and updates on problem-solving solutions that are currently being tested.

Five editions of Bakery Performance are planned for 2012, each one dedicated to a specific driver of bakery market growth.

“Our intention has been to create a knowledge tool that improver houses and industrial bakers will recognise as a source of valuable, objective advice about how to outperform on the bakery market,” said Anne Hoest Stenbaek, industry marketing manager, DuPont Nutrition & Health. “Providing industry insights, application knowledge and recipe ideas, Bakery Performance is intended to help industrial bakers maintain their competitive edge.”

DuPont has a well-established philosophy for sharing knowledge outside company walls. Bakery Performance extends the reach of the company’s application specialists even further.

To enable easy accessibility by bakery professionals throughout Europe and the Middle East, the knowledge resource is designed for viewing on laptops, tablets and mobile phones. Find it at bakeryperformance.com