DSM Nutritional Products launches QUALI-C™ vitamin C brand: a sustainable product for a sustainable industry

Vitamin C is an essential and strategic health ingredient required in every day’s diet.

Vitamin C is an essential and strategic health ingredient required in every day’s diet. To answer customers’ and consumers’ needs, DSM Nutritional Products has decided to brand its guaranteed safe vitamin C range of products. QUALI-C™ stands for consistent quality, reliability and traceability and offers a complete and trustworthy range of pure vitamin C forms. As the leader in the Dow Jones Sustainability World Index and certified with the broadest range of audited quality seals (GMP, HACCP, CEP, and ISO), DSM is best positioned to deliver the food and health ingredient producers the premium quality and safest vitamin C. QUALI-C™ is produced in the only western vitamin C plant, a plant located in the green hills of Dalry - Scotland. QUALI-C™ has the highest quality standards, a proven production process, advanced control systems and traceable raw materials. Therefore, QUALI-C™ supports food, pharmaceutical and healthcare companies in differentiating on quality, in minimizing risk exposure and in maintaining brand value and customer loyalty. Mauricio Adade, President of DSM Nutritional Products’ Human Nutrition and Health business, comments “The launch of QUALI-C™ is important for our customers and consumers to differentiate DSM’s premium quality vitamin C from other offerings. For us quality means not only effective and safe products, but also solid supply chain management and processes, a skilled and customer focused workforce and high ethical and environmental standards.”