DSM Launches OatWell Oat Beta-Glucan Product
15 May 2013 --- DSM is expanding its health ingredient portfolio with the introduction of OatWell oat beta-glucan, following the acquisition of the OatWell brand from CreaNutrition. Oat beta-glucan was awarded positive opinions from the European Food Safety Authority (EFSA) and the European Commission has authorized Article 14 health claims for cholesterol reduction and the associated reduced risk of developing heart disease, as well as for digestive health and blood glucose control.
Beta-glucan is a soluble fibre found in oats. This naturally-derived ingredient is particularly well-known for its heart health benefits and helps to maintain healthy blood sugar and cholesterol levels, both key pillars of cardiovascular function. Multiple clinical studies show that three grams of beta-glucan per day lowers cardiovascular disease risk by as much as 20 per cent.
OatWell is the latest addition to DSM’s ‘Guard your heart’ health benefit platform, which also includes life’sDHA™ and MEG-3 omega-3s and Fruitflow. The market for functional products targeting heart health is booming, with the global industry predicted to be worth $15.2 billion by 20181 as consumer awareness and the body of scientific research grows.
Ruedi Duss, global business manager for OatWell at DSM, comments: “As the first grain-based product to be recognised by EFSA as having cholesterol reducing benefits, OatWell oat beta-glucan is a great addition to DSM’s portfolio of heart healthy nutritional ingredients. Backed by strong science, we look forward to helping manufacturers to offer consumers an effective nutritional approach to cardiovascular health, at a point when heart health awareness is at an all time high.”
“As well as its positive effects on cholesterol, OatWell helps manage blood sugar levels by reducing glycemic response and promotes digestive health by improving bowel function. These claims are also recognised by EFSA, making OatWell a well-rounded health ingredient that is perfect for enhancing a wide range of food products. The OatWell brand has already been developed with our customers for branding activities to create awareness among consumers.”
OatWell is available in flour or powder format, suitable for use in applications ranging from breads, biscuits and cereals to pasta, beverages, instant powder drinks and dietary supplements.
For more information visit http://www.friendoatwell.ch/en/
1 Heart Health Ingredients: A Global Strategic Business Report
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