11 Dec 2023 --- dsm-firmenich has declared Peach+ its 12th annual “Flavor of the Year” for 2024. Peach+ is also inspired by Pantone 13-1023 Peach Fuzz, the global color authority’s 2024 Color of the Year. dsm-firmenich has identified “boundless possibilities” for peach and the flavor house identifies how food brands can lead with emerging trends to create F&B products with “high impact, tapping into sensory and emotional needs.”
