02 Jan 2023 --- The European arm of Japanese beverage giant Asahi Group has launched a zero percent alcohol version of its popular brand. Asahi Super Dry 0.0% begins its release across eight markets this month, premiering in the UK and Ireland to coincide with dry January.Asahi creates the non-alcoholic version of its beer through “a process of dealcoholization” of the base recipe of Asahi Super Dry, creating according to the business “the world’s first super-dry alcohol-free beer.”This release comes as many significant brewers attempt to tap the growing market for low-to-no alcohol options by releasing zero percent versions of primary brands.
