19 Aug 2022 --- As Japan’s population shrinks, so does the total alcohol consumption of its population, leading tax authorities to scratch their heads to find a solution to correct the unrelenting decrease in alcohol revenue. The problem is further exacerbated by a healthier lifestyle of Japanese adults, for whom the per capita intake of alcohol has dropped from 100 l in 1995 to 75 l in 2020, according to the Japanese revenue agency.
