15 Jan 2024 --- Low- and no-alcohol beers are crucial to Dry January success, according to Alcohol Change UK, the organization behind the alcohol-free movement. Reduced alcohol is now a year-round consideration for the increasingly health-conscious consumer, but market barriers — particularly around product labeling — persist. The global market is responding to the growing demand for hangover-free beers. Innova Market Insights data shows there was a 6% average annual growth in launches for low- and zero-alcohol beer (CAGR) from October 2018 to September 2023.
