Drinks Americas to Add Distribution of Newman's Own Sparkling Flavored Waters, Entering Growing $10 Billion Water Category

16/05/06 WILTON, CT -- Drinks Americas Holdings, Ltd. today announced that it will be adding Newman's Own Sparkling Flavored Waters to its beverage distribution lineup in time for the hot summer beverage selling season. According to Beverage Marketing Corporation, the water category is $10 billion annually and flavored water is one of the fastest growing segments. The product will be sold in Newman's Own distinctive 16 oz. glass bottles and come in lemon, lime and raspberry flavors.

Drinks Americas' CEO, J. Patrick Kenny, said, "The introduction of Newman's Own Sparkling Flavored Waters will dramatically increase our sales in the premium segment of the vast and growing flavored water category. The opportunity to distribute Newman's Own Lightly Sparkling Fruit Juice Drinks has been very rewarding for Drinks Americas. Consumers know that the trademark means the delivery of a great high quality, flavorful product. We plan on expanding on Newman's beverage success in that category by introducing Newman's Own Sparkling Flavored Waters. This introduction should dramatically increase sales for the brand and reach an even larger market than we have to date. We expect to begin selling the product almost immediately."

Tom Indoe of Newman's Own commented, "We are pleased with the Newman's Own Sparkling Fruit Drinks being marketed by Drinks Americas. With the hot weather coming this summer and the addition of Newman's Own Sparkling Flavored Waters, we should see increased sales, which means more money to charity."

Newman's Lightly Sparkling Fruit Juice Drinks commenced selling through Drinks Americas last year in northeast markets in five flavors, lemonade, limeade, orange mango, raspberry kiwi and blackberry. In the first quarter of 2006, Drinks sales of Newman's Own Lightly Sparkling Fruit Juice Drinks have doubled over the prior year. The Sparkling Fruit Juice line will introduce a cherry flavor for sale in the coming summer season.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream; Roy Yamaguchi's Y Sake. Drinks' non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila, Norman's Wines from Australia's oldest winery, Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.