Drinks Americas Purchases Rheingold Beer

01/11/05 Drinks Americas Holdings, Ltd. has announced that it has purchased the assets of The Rheingold Brewing Company, makers of Rheingold Beer. Drinks Americas will be the exclusive producer and marketer of Rheingold Beer, famous in New York since 1883. Terms of the transaction were not immediately disclosed.

Drinks Americas' CEO, J. Patrick Kenny, stated, "Rheingold Beer is an American icon brand. Certainly everyone born and raised in New York knows and appreciates Rheingold's rich history. We at Drinks Americas are excited about Rheingold's future in the New York market, as well as its growth nationwide."

Drinks' portfolio of premium alcoholic beverages includes Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream, Roy Yamaguchi's Y Sake, Aguila Tequila, Normans Wines from Australia's oldest winery, Drinks' award winning Cohete Rum Guarana from Panama, and Damiana, the Mexican liqueur and 1812 Beer from Sackets Harbor Brewery.

Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are award winning gold or silver medal award winners from the International Beverage Tasting Institute and the San Francisco Wine and Spirits Competition.

Drinks Americas' portfolio of premium non-alcoholic brands include Swiss T (imported naturally brewed tea made with pure cane sugar), and the recently launched Newman's Own All Natural Sparkling Fruit Juice Drinks.

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