Dreamerz All-Natural Sleep Beverage Now Available in Boston

04/10/07 After a few too many restless nights and drowsy days, a trio of ambitious and sleep-deprived women resolved to make the divine dream of safe and soothing sleep a reality. Today, this dream team -- led by former insomniac, now energetic entrepreneur, Amanda Steele -- announced the availability of Dreamerz, the first ever all-natural sleep beverage dietary supplement, in stores throughout the Boston area.

The creamy, dairy-based dietary supplement includes a low dose (0.3mg) of melatonin, a naturally occurring "sleep" regulating hormone that helps normalize sleep and wake cycles, and Lactium, hydrolyzed casein, a supplement derived from milk clinically proven to aid in stress reduction and relaxation. Central to the development of Dreamerz is Boston's very own Richard Wurtman, M.D., of the Massachusetts Institute of Technology (MIT), a Cecil H. Green Distinguished Professor of  europharmacology and Director of the MIT Clinical Research Center. In over 20 studies at MIT, Dr. Wurtman demonstrated that small doses (less than 1mg) of melatonin raise blood melatonin levels to normal nighttime levels and can help people fall asleep and improve sleep quality through the night. This patented 0.3mg dose of melatonin, used in Dreamerz, is substantially safer and, paradoxically, more effective than much higher dosages currently available.

Dreamerz comes in three delightful flavors that can be enjoyed hot or cold: Chocolate S'nores (milk chocolate flavor), Vanilla Van Winkle (French vanilla flavor) and Creme de la REM (dark chocolate mint flavor). The 100-calorie, low fat, good source of calcium, sleep beverage brings a healthy sleep ritual to Bostonian's daily regimen and a new bedtime beverage for the chill winter nights coming soon. It is especially helpful for occasional bouts of insomnia caused by jet lag, aging, issues related to shift work and everyday stress, as commonly seen in Bostonians who frequently lose sleep over the Red Sox's pennant race. Best of all it is all natural, safe and has no after-effects.

Steele, Dreamerz founder and CEO, said, "According to the National Sleep Foundation, the majority of Americans (63%) do not get the recommended eight hours of sleep needed for good health, safety and optimum performance, a trend that is just not sustainable in today's fast-paced world. It is our mission at Dreamerz Foods to provide all natural, effective, great-tasting products that help people relax and sleep well so that they can look and feel their best, each and every day."

Sleep deprivation has been linked to both physical and emotional health issues including obesity, heart disease, depression and poor mental performance. Heidi Otto, Director of Marketing, explained, "We know sleep is as important as diet and exercise, but it tends to be underrated in our busy lives. Through Dreamerz, we hope to help people make healthy sleep part of a healthy lifestyle."