Dr Pepper Fans Give Thanks for New Cherry Chocolate Diet Dr Pepper

This month, Cadbury Schweppes Americas Beverages is rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand's history.

22/11/07 This Thanksgiving, consumers are lining up for more than the latest electronics gadgets and Christmas gifts. They're packing their carts with Dr Pepper's newest offering: Cherry Chocolate Diet Dr Pepper.

This month, Cadbury Schweppes Americas Beverages is rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand's history. There's nothing diet about this delicious treat, which combines the great taste of Diet Dr Pepper with a sweet cherry dipped in luscious chocolate.

"Cherry Chocolate Diet Dr Pepper is the perfect indulgence for the holidays ... zero calories, zero carbs, zero guilt, and all the flavor of Dr Pepper," said Andrew Springate, vice president of marketing for CSAB."Based on consumer response, we expect Cherry Chocolate Diet Dr Pepper will have a strong and devoted following."

Cherry Chocolate Diet Dr Pepper is only available for a limited time. Dr Pepper's first brand extension, Cherry Vanilla, launched in 2004 and was the company's most successful product introduction in more than a decade, and was followed by the wildly popular Dr Pepper Berries & Cream.