Dow Wolff Cellulosics Launches Methocel Product for Beverage Applications

According to the company, tests and analysis showed that Methocel for Flavor Emulsions provides equal or better performance compared to OSA Starch or Gum Arabic, using up to ten times less product, leading up to a three times lower cost in-use.

2/4/2011 --- Dow Wolff Cellulosics (DWC), a business unit of The Dow Chemical Company, has launched its cellulose based flavor stabilization solution for beverages: Methocel for Flavor Emulsions. In the past, OSA Starch and Gum Arabic were the only flavor stabilizing options preventing oil separation in beverages and ensuring great taste over time. Today, beverage and flavor manufacturers are presented with a more costeffective alternative. According to the company, tests and analysis showed that Methocel for Flavor Emulsions provides equal or better performance compared to OSA Starch or Gum Arabic, using up to ten times less product, leading up to a three times lower cost in-use.

“Methocel for Flavor Emulsions provides our customers in the beverage marketplace with a solution to offer high quality, stable flavor emulsions at the lowest cost in-use thanks to the lowest usage level,” said Michiel van Genugten, Global Product Marketing Manager, Dow Wolff Cellulosics. “Current offerings for the stabilization of flavor emulsions, including OSA Starch and Gum Arabic, can be difficult to use and can be subject to limitations, such as price variations due to unstable supply. Methocel for Flavor Emulsions addresses these limitations through an easy to use, proprietary cellulose-based solution.”

Current supply disruptions for Gum Arabic, which is mainly sourced from Chad and Sudan, and availability issues for OSA Starch, have confronted the beverage and flavor industry with price fluctuations. Methocel for Flavor Emulsions is derived from a sustainable, plant-based resource providing customers with a reliable supply for their flavor emulsions. DWC launches Methocel for Flavor Emulsions as part of its ongoing drive to develop innovative, high quality and cost effective solutions for customers.