Diet Coffee, Inc. Tests Slim Coffee in Europe and South America
The market is projected to grow at an average annual rate of 7.1% over the next several years and reach a forecasted total of $61 Billion by 2008.
13/07/07 DIET COFFEE, Inc., the makers of delicious tasting coffee beverages infused with specially formulated dietary supplements announced that as part of its expansion plan, it initiated product test marketing for its product Slim Coffee in both, the European and South American markets. The International Coffee Organization reports that World coffee exports totaled 8.32 million bags in April 2007, an increase of over 19% from April 2006. The growing coffee market is truly global.
According to Marketdata, a market research firm that has tracked diet products and programs since 1989 the U.S. Weight Loss Market was worth $46.3 Billion in 2004, a 6.1% increase from the previous year. The market is projected to grow at an average annual rate of 7.1% over the next several years and reach a forecasted total of $61 Billion by 2008. Test marketing included use of the company's Slim Coffee TV commercial and other marketing materials.
Global coffee sales each year exceed $70 Billion, and the U.S. weight loss market is worth $46.3 Billion, making the potential market for Diet Coffee, Inc. gigantic.
