17 Jul 2024 --- Sweegen is presenting its reduced-sugar natural flavor technologies, Tastecode, at IFT First 2024, which is ongoing this week in Chicago, US. With beverages like Lavender Haze and Hydration Oasis delivering sweetness with a 60% sugar reduction compared to conventional full-sugar products, the company aims to “unlock the problem of great taste in better-for-you products” for brands with the line. Food Ingredients First catches up with Casey McCormick, head of global innovation at Sweegen, at the show to learn more about the Tastecode Natural Flavors, the potential of brazzein and what these can offer brands in a better-for-you food or beverage system.