24 Mar 2020 --- In a bid to be more conscious of what they are putting in their bodies, consumers are increasingly seeking clean label products. This challenges industry to deliver a certain type of natural product without there being a clear definition of clean label to begin with. Nonetheless, the trend intersects with other current F&B demands, from healthy offerings to the attention on provenance. FoodIngredientsFirst speaks to key companies in this space to find out what exactly it means to have a clean label offering.
