D.E Master Blenders 1753 and Mondelez Get the Go-Ahead to Merge
07 May 2015 --- Leading coffee giant D.E Master Blenders 1753 and Mondelez International, have announced that they have received conditional approval from the European Commission to combine their respective coffee businesses and create the world's leading pure-play coffee company – Jacobs Douwe Egberts (JDE).
JDE will be the world's leading pure-play coffee company with annual revenues of more than €5 billion and No. 1 or No. 2 position in over 18 countries across Europe, Latin America and Australia. Its portfolio will include some of the most well-known coffee brands around the world, including Jacobs, Tassimo, Moccona, Senseo and L'Or and leading local brands including: Douwe Egberts, Kenco, Pilao and Gevalia.
"We are pleased the Commission has conditionally approved the creation of JDE, and we are excited to create the world's leading pure-play coffee company. Through our iconic brands, rich histories and leading technologies, we intend to give coffee drinkers what they deserve: greater choice and access to some of the best coffee brands in the world," said Pierre Laubies, CEO of JDE.
"The combination of our coffee business with that of D.E Master Blenders 1753 creates a new global leader in the coffee category with a fantastic portfolio of technology platforms and global and local brands," said Irene Rosenfeld, Chairman and CEO of Mondelez International. "The partnership will allow us to continue to participate in the growth of the coffee category, while enabling us to focus our resources on our core snacks categories of chocolate, biscuits, gum and candy."
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