D.D. Williamson and colorMaker 2007 IFT Food Expo Preview

The dramatic new design illustrates D.D. Williamson’s updated brand identity to reflect its growing portfolio of natural colors.

14/06/07 D.D. Williamson, the world leader in caramel color, now offers a broad spectrum of natural colors, including its colorMaker custom blends. A trusted and recognized provider of color solutions to the food and beverage industry, the company operates nine manufacturing sites on five continents. Every day, more than 1.5 billion servings of food and beverages containing D.D. Williamson colors are consumed around the world.

At the 2007 IFT Food Expo, July 29-31, in Chicago, Illinois, USA, D.D. Williamson and colorMaker invite attendees to visit its new, expanded booth. The dramatic new design illustrates D.D. Williamson’s updated brand identity to reflect its growing portfolio of natural colors. The exhibit, Booth # 1370, will feature the following:

•Bite-size cheesecakes -- topped with some natural colors from D.D. Williamson’s portfolio -- will be provided each day from 11 a.m. until 2 p.m. D.D. Williamson’s natural color palette includes annatto extract, turmeric, paprika, red beet, and anthocyanins.

•Certified Organic Caramel Color; Quality Assurance International (QAI) is D.D. Williamson’s certifying agent for USDA’s National Organic Program (NOP).