05 Aug 2020 --- Farmers are set to receive a growing number of requests to share data from governments and companies who are increasingly relying on data analysis for policymaking and strategy. This is underscored by RaboResearch, the market analysis arm of Rabobank, in a recent report highlighting how uncertainties among farmers and companies about data privacy may lead to opportunity costs in ambitions to scale up agri-food business efficiencies. Speaking to FoodIngredientsFirst, analyst Wesley Lefroy says that COVID-19 has provided a “robust use case” to demonstrate the potential of new value propositions from data sharing.
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