Danone Launches Category Report for Independents

The Independent Retailers' Bottled Water Category Report from Danone Waters has been developed to help independent retailers make the most of the Bottled Water category and maximise resulting sales and profits.

12/11/08 Danone Waters UK, bottled water suppliers of the UK's market leading Evian and Volvic brands, is launching a bespoke Bottled Water category report for independent retailers.

Available from November 2008, The Independent Retailers' Bottled Water Category Report from Danone Waters has been developed to help independent retailers make the most of the Bottled Water category and maximise resulting sales and profits.

The four page booklet gives impartial category specific advice and includes a retailer case study to demonstrate how retailers can benefit from following the simple advice.

The reports will be updated every six months and distributed at trade exhibitions and via Danone Waters' sales force.

Philip Rae, National Sales Force Manager at Danone Waters UK comments, "Last year, over 1.2bn litres of bottled water were drunk in the UK, with shoppers spending over £69,000 an hour on bottled water.

"We want to help independent retailers to take advantage of this opportunity. It's important to help them understand how their customers see the market and that they give bottled water the space it merits in their soft drinks chillers."

Independent retailers who would like to receive a copy should call the Danone Waters UK information service on 0845 074-1111.