Danone Bulgaria Launches New Activa Product
The Activia series is distinctive for the Bifidus ActiRegularis bacteria in it, which helps to regulate the stomach naturally. In addition to the healthy effect of fibres and the specific bacteria, Activia also offers fresh taste of apple pieces.
16/05/08 Activia fibres with apples is the latest product of the Activia with Fruit range of Danone Serdika, the Bulgarian subsidiary of the French dairy producer Danone.
The Activia series is distinctive for the Bifidus ActiRegularis bacteria in it, which helps to regulate the stomach naturally. In addition to the healthy effect of fibres and the specific bacteria, Activia also offers fresh taste of apple pieces.
The new Activia comes in packages of 290 grams, like the rest of the products from this range. Its sales will be supported by advertising materials in Bulgarian retail chains. Danone Bulgaria is a leader on the Bulgarian dairy market. Its portfolio includes five brands and around 40 products of high lasting quality. The company successfully combines the European standards of Danone Group with the specifics of the Bulgarian market and the preferences of Bulgarian consumers.
