Dannon Launches Oikos Greek Yogurt

Oikos is made with a traditional Greek straining process that not only provides exceptional taste but also creates a creamy-thick consistency unique from other types of yogurt.

Aug 9 2011 --- The Dannon Company, Inc. announced the launch of Dannon Oikos Greek yogurt, which will join the already-popular Stonyfield Organic Oikos Greek yogurt on grocery store shelves. Dannon Oikos Greek will replace the existing Dannon Greek brand, however, it will continue to be made with the same exclusive recipe and have the same delicious taste and thick, creamy texture consumers love.

“Anyone who has tried and loves Dannon Greek can still find the same fresh taste and creamy-thick consistency in Dannon Oikos, and we just confirmed in a national taste test of non-fat berry flavor Greek yogurt that our Dannon Oikos is preferred on taste to the leading brand by a margin of two to one,” said Michael Neuwirth2, Senior Director of Public Relations for The Dannon Company. “We’re excited to bring the Oikos brand to more stores nationwide and in more flavors than ever before.”

To highlight the superior taste, actor John Stamos is starring in a new advertising campaign for Dannon Oikos that begins airing on August 8, which rightfully compares Dannon Oikos to the world’s best-tasting delights, including Champagne and Swiss chocolate. “I am a proud Greek and a proud yogurt eater. And when the call from Dannon came in and after I tasted Dannon Oikos, I couldn't say no,” said Stamos. In the commercial Stamos brings Dannon Oikos to a party of stylish taste makers, much to the surprise of the host of the party, but the party’s host is immediately convinced of the superior taste of Dannon Oikos once she tries it.

Available since 2007, Organic Oikos will continue to be sold by Stonyfield using its own certified organic recipe. Together, Dannon Oikos and Stonyfield Organic Oikos offer consumers a broad range of tasty, authentic Greek yogurt options in both non-organic and organic varieties.

Oikos is made with a traditional Greek straining process that not only provides exceptional taste but also creates a creamy-thick consistency unique from other types of yogurt. Oikos is an excellent source of protein, with twice the amount of regular low-fat yogurts3. Plus, with 0% fat, active yogurt cultures, and just 80 to 130 calories depending on the flavors, Oikos is a delicious and nutritious snack.

Dannon Oikos 0% fat Greek Yogurt is now available nationwide in several delicious flavors strawberry, blueberry, honey, vanilla, and plain, peach and black cherry, and a few more indulgent, blended flavors of strawberry, key lime, and raspberry. Plain and vanilla varieties are now also available in new 32 ounce containers.

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