Danisco Has Strong Expectations for Bio Actives

The Bio Actives cluster covers functional foods within Health, Safety & Nutrition and is Danisco’s growth engine.

20/01/09 In the coming years, Bio Actives will generate growth of between 5-7% in a market growing by up to 10% every year. The value of the market is estimated at around USD 485 billion.

That was the message at Danisco’s press and analyst seminar held on Monday.

‘This is a very attractive market for Danisco which aims at being the customers’ First choice. Health, Safety & Nutrition is a major growth area for the Group,’ said Fabienne Saadane-Oaks, President for Bio Actives.

Danisco focuses on eight areas covering a total of 70% of the global market for functional foods: Immune Health, Digestive Health, Oral Health, Food Safety & Protection, Animal Nutrition, Cardiovascular Health, Diabetes and Weight Management.

Fabienne Saadane-Oaks also mentioned new product areas, including Unistraw which is a straw containing probiotic bacteria. While sucking juice or milk products from a carton, you get the healthy bacteria as well. The advantage of adding probiotic cultures to straws is that their qualities are better maintained than if mixed into a beverage.