27 Jan 2023 --- FrieslandCampina Professional is highlighting three global trends in the F&B industry: “Weastern Wonders,” a fusion of Eastern and Western influences within one dish; “Conscious Curiosity,” where consumer concerns about sustainability lead them to seek plant-based alternatives to popular products; and “Sensory Novelty,” describing the trend of consumers searching for new sensory experiences in products, such as contrasting flavors, textures and temperatures. Within these macro-categories, the fifth annual trend report also identifies eight micro-trends subcategories. Jules Kramer, marketing director of industry at FrieslandCampina Professional, talks FoodIngredientsFirst through the trends.
