Cruzan Launches First-Ever, Guava-Flavored Spirit with New Cruzan Guava

22/05/08 Adding to its extensive product portfolio of premium and flavored rums, Cruzan Rum introduces Cruzan Guava just in time to shake up summer cocktails. A leader in flavored rum innovation, Cruzan is the first spirits brand in the U.S. to introduce a guava-flavored spirit. With a distinct character of fresh guava, tropical fruits and fresh berries, Cruzan Guava is a rich, smooth and fruity spirit that is the perfect complement to the brand's impressive flavor portfolio.

"Continuing our tradition of creating hand-crafted premium rums, Cruzan is always at the forefront of developing products that satisfy consumers' tastes and capitalize on forward-looking trends in the category," said Peter Wijk, Brand Director, Cruzan Rum. "As the summer approaches and rum-inspired drinks dominate cocktail menus, Cruzan Guava is the perfect addition to our product portfolio and can be enjoyed in a wide range of creative cocktails."

Flavored rums are the second-fastest growing segment of the rum category, growing nearly twice as fast as unflavored rums, and Cruzan has dominated the marketplace with new flavors that appeal to consumers and bartenders, such as Black Cherry (introduced in 2007) and Guava in 2008. Guava originally gained popularity in Latin America where the fruit is found in abundance, and has quickly gained popularity in the U.S., where it is poised to be the next mainstream tropical flavor.