Creative Eateries acquires Fit-n-Healthy Market Cafe

19/08/05 The United States, Creative Eateries Corp. is pleased to announce they have acquired Fit-n-Healthy Market Cafe. Creative Eateries acquired the concept in a purchase agreement with Franchise Capital Corp. This acquisition, in addition to Q's House of Barbecue, gives Creative Eateries not only another new exciting fast-casual dining concept, but one with the twist of food retail.

Fit-n-Healthy Market Cafe is more than just a place to get a great-tasting, nutritious meal that fits into a healthy lifestyle. Each Fit-n-Healthy Market Cafe combines a quick-serve restaurant with a convenience-style retail store that carries the best health-oriented consumable products available for purchase.

For years, restaurants have tried to figure out ways to sell customers more than just a meal, and some national chains have been successful. When executed properly, the retail business provides significant economic benefits including raising the value of a customer's visit, optimizing labor usage, smoothing peak sales times, and allocating rent across multiple businesses. Fit-n-Healthy Market Cafe is extending the restaurant-retail concept and creating the archetype for maximizing sales in the restaurant industry.

The contribution of retail sales to the total volume of a Fit-n-Healthy Market Cafe unit will outpace even that of the most successful 2-in-1 chains. The reason behind this difference is the truly symbiotic relationship that exists between the restaurant and the retail side of a Fit-n-Healthy Market Cafe. The restaurant drives masses of people to a retail category starved for traffic. The retail store authenticates the healthy claims made in the restaurant. With shelves full of protein powder, vitamins, healthy snacks, and natural-organic food items, customers know that all of the Fit-n-Healthy Market Cafe menu items are healthy as well.

In addition to the benefits mentioned above, the "One-Stop Healthy" concept drives profits. Fit-n-Healthy Market Cafe unit sales will far outpace typical quick-serve restaurant volumes. Combining that with the ultra-high margin category of nutritional products yields a business case that is hard to beat.