CP Kelco Boosts Capabilities with Office Expansion and New Lab
25 Oct 2016 --- CP Kelco, a leading producer of specialty hydrocolloid solutions, has strengthened its commitment to providing premier technical capabilities and customer service throughout the Middle East, Africa and Turkey with the expansion of its Dubai office, including a new laboratory for food and beverage applications.
On Tuesday, October 11, 2016, CP Kelco officially commemorated the expansion of its facility in the Dubai Science Park with a ribbon-cutting ceremony and site tour for customers and distributors, hosted by senior management of the company, including Don Rubright, President of CP Kelco.
“Since 2013, our Dubai office has made tremendous strides in developing business and providing services to customers and regional distributors throughout the Middle East in the food/beverage, consumer goods and industrial segments,” Rubright said. “Having recognized the growth potential across the region, we have invested in local talent and capabilities to continue developing our business and enhancing our ability to bring new products to the marketplace.”
CP Kelco’s more comprehensive presence in Dubai includes a Sales and Technical Support team that covers the Middle East, Africa and Turkey. The new laboratory in the Dubai facility will offer stronger and more efficient technical support from CP Kelco, allowing food and beverage manufacturers across the region to accelerate the product development process.
CP Kelco senior executives who hosted the event were (left to right): Klaus Bjerrum, SVP, Growth & Innovation; Don 
Rubright, President; and Jerome Bera, SVP, Global Marketing & Commercial
The new facility will enable:
- More rapid resolution of issues and/or development of new concepts addressing market needs
- Use of local raw materials and local production of prototypes, enabling faster time to market for new product launches
- Trial runs with customers in our laboratory to fast-track new product development
- Local technical training on CP Kelco products and related applications
The ability to be more responsive and to improve service levels across a broad range of customers is a top priority for CP Kelco, Rubright added, as the company continues to help shape and support the food/beverage, consumer goods and industrial industries across the region.
The CP Kelco Dubai office is located in the Dubai Science Park, Al Barsha South, Dubai.
