Cosun launch Verifruit product
Verifruit has virtually all the characteristics of fresh fruit, such as its colour, juiciness, fruit aroma and softness.
Verifruit lives up to its name. ‘Veri’ refers to the English ‘very’ and ‘veritable’. Verifruit has virtually all the characteristics of fresh fruit, such as its colour, juiciness, fruit aroma and softness. The major difference between Verifruit and fresh fruit is that the former keeps better in the finished product, and retains a firm, soft texture in both dried and deep frozen form.
During the development process, SVZ spoke to a number of potential customers about their expectations and the usefulness of Verifruit. It became clear that Verifruit is an ingredient for every application in which consumers expect fruit to be real. Ices, breakfast cereals, pastries, cakes and snacks are just a few examples.
Verifruit is available in three varieties – with syrup, without syrup, and dried – and a range of twelve fruit types.
Verifruit is fruit in which the water has largely been replaced by sugars. SVZ developed the technology of this cold infusion process in house. It tested its properties, designed and built the production line, and will also market this fruit ingredient. The company therefore has the knowledge and flexibility to demonstrate to customers what Verifruit can do. Moreover, customer demand may stimulate the development of new varieties, including different fruit sorts and forms (with or without syrup, dried).
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