Corbion Purac Launches Natural Meat Preservative Based on Vinegar and Celery Powder
19 Jan 2016 --- Corbion Purac is expanding its Verdad Avant line of clean label ingredients with the launch of Verdad Avanta C100, an optimized powder formulation that provides 90-120 days of Listeria control and extends shelf life for natural uncured meats.
The Verdad Avanta line is based on a specially formulated blend of natural ingredients, backed by the Corbion Listeria Control Model. As a multifunctional solution, Verdad Avanta C100 provides meat and poultry processors with Listeria control, typical cured meat color, convenience, yield improvement and purge control while still delivering the great taste and cleaner labels consumers expect.
Tom Rourke, Ph.D., Senior Business Development Manager at Corbion Purac told FoodIngredientsFirst "From our proprietary research, we know that 63 % of consumers say that “type of ingredients” is important in meat products. They want recognizable ingredients that they understand. Verdad Avanta C100 is labeled as “vinegar and celery powder” or “vinegar and natural flavor”, both of which are simple, known and understood."
“With Verdad Avanta C100, our customers can provide uncured deli meats, hotdogs, bologna and sausages that taste great and stay fresh longer with ingredient labels consumers understand.”says Rourke. “The labeling requirements for Verdad Avanta C100 are vinegar and celery powder, natural ingredients that consumers appreciate,” he adds.
Corbion Purac's Verdad range of clean label solutions also includes Verdad Avanta F100 and Verdad Avanta Y100. Verdad Avanta F100 for fresh ground meats extends shelf life up to 10 days and has a strong inhibitory effect against Salmonella spp. in fresh chicken sausages. Verdad Avanta Y100 extends freshness for ready-to-eat meats, provides more than 120+ days of Listeria control and enhances cook yield from 4% to 10% depending on application.
