Coors Light Introduces Cold Certified Bottles to Help Beer Drinkers Beat the Summer Heat
The introduction of the Coors Light Cold Certified Bottle follows on the heels of the successful launch of the Cold Certified Can last year.
26/06/08 A 'cool' new beer innovation is being introduced across Canada to help beer drinkers beat the heat this summer. The new Coors Light Cold Certified Bottle features proprietary temperature-sensitive thermal chromatic ink technology that turns the Coors Light mountains from white to blue when the beer is chilled to four degrees Celsius or less, signaling the beer is ice cold and ready to enjoy.
"The scourge of summer warm beer has finally met its match with the introduction of the Coors Light Cold Certified Bottle," said Jamie Sprules, Coors Light Brand Manager at Molson. "The Cold Certified Bottle tells you when it's cold and ready it's like having a personal beer alarm clock."
The introduction of the Coors Light Cold Certified Bottle follows on the heels of the successful launch of the Cold Certified Can last year. Every 341ml Coors Light bottle sold in Canada carries the new Cold Certified label.
"Cold beer is better beer. Plain and simple," said Sprules. "So whether it's a Cold Certified Bottle for a summer barbecue or a chilled Cold Certified Can at the beach, consumers can enjoy the refreshing taste of Coors Light all summer long."
