Cognis Launches Omevital Line in US

Tonalin TG80 can be used in a range of foods and beverages without altering the product’s sensory characteristics. Cognis is also launching Tonalin 35WDP, specifically designed for acid-based beverages including juices.

06/08/07 Cognis Nutrition & Health has launched its new line of Omega-3 fatty acids for foods and beverages. The first food ingredient to debut under the Omevital brand, Omevital1812 TG Gold, is an oil developed for dairy products, spreads and other fat-based applications. Cognis’ Omevital Omega-3s contain the long-chain fatty acids, EPA and DHA, known to enhance overall vitality and are bio-marine sourced.

CLA is among the top health ingredients starting to move mainstream, according to market trends expert Elizabeth Sloan. As demand increases, so does the need for specific product forms to meet a growing range of food and drink applications. Tonalin CLA, exclusively licensed by Cognis, is now available as the newly re-formulated TonalinTG80, offering manufacturers an easy-to-use ingredient with neutral taste. Tonalin TG80 can be used in a range of foods and beverages without altering the product’s sensory characteristics. Cognis is also launching Tonalin 35WDP, specifically designed for acid-based beverages including juices. Tonalin CLA, the most clinically tested CLA on the market, was used in 15 of 18 studies in a meta-analysis recently published in the American Journal of Clinical Nutrition. The research suggests that Tonalin CLA could enhance overall health by effectively reducing body fat, and potentially preventing weight and fat regain commonly experienced by adults, especially yo-yo dieters.

Cognis showcased its growing portfolio of Vegapure phytosterols for heart health, including the introduction of Vegapure F40 WDP, a free sterol water-dispersible powder. Vegapure F 40 WDP is targeted for functional foods, beverages and other applications requiring water-dispersible free sterols at the IFT in Chicago. These are typically dairy and non-dairy-based beverages, where the addition of fat through sterol esters is not desirable. Cognis, the world’s largest producer of sterols and sterol esters, is partnering with food manufacturers to build awareness for the heart health benefits of natural plant sterols and sterol esters.

To educate consumers, Cognis is vigorously promoting Vegapure ingredients to consumers under the Heart Choice brand. The website, www.heart-choice.com, is a valuable tool to educate consumers on the cholesterol-lowering benefits of natural plant sterols, and drives consumer demand for phytosterols. According to market research, more than 50 percent of American households are managing their cholesterol, which is a huge market opportunity for functional foods processors.

Cognis’ expanded line of Vegapure sterols and sterol esters makes it ‘simple’ to customize products with a natural ingredient, clinically proven to lower cholesterol. And, manufacturers get the added value of labelling products with the FDA-authorized health claim for the reduction of cardiovascular disease. Cognis offers the broadest product range of non-GM phytosterols which is of particular interest to manufacturers selling products globally, especially in Europe where recent regulations now require labelling for GM ingredients in food products.

The new products discussed above are the latest additions to Cognis’ broad portfolio of natural ingredients which also include Covitol natural-source vitamin E, Covi-ox natural antioxidants and Betatene natural mixed carotenoids.