Cognis introduces 7 non-GM, IP, natural-source vitamin E oils
New product range complements portfolio of non-GM natural-source vitamin E powder ingredients for foods and dietary supplements.
21/10/05 Cognis Nutrition & Health is introducing seven new non-GM (genetically modified), IP (identity-preserved), natural-source vitamin E oils for dietary supplements and functional foods. The new oils complement Cognis’ range of five highly successful Covitol and Covi-ox non-GM vitamin E and mixed tocopherol powders.
The expanded portfolio includes Covitol F1000-2 EU, a top choice for encapsulators, along with F-1300 EU. Covitol oils composed of d-alpha-tocopheryl acetate include 1100 EU and 1250 EU. The three new mixed tocopherol oils are Covi-ox T-50 EU, and T-70 EU, and T-90 EU. These clear viscous oils have mild taste and aroma, are made from natural vegetable oils and use diluent oil derived from sunflowers.
“If a company is looking for the industry’s broadest portfolio of non-GM, IP natural-source vitamin E products, then they should first look to Cognis,” said Christine Peggau, Global Market Segment Manager, Dietary Supplements, Cognis Nutrition & Health. “The new oils add to Cognis’ range of non-GM natural vitamin E powders, available earlier in the year but in limited supply. Now, we are pleased to report that we have secured a vast, continuous supply of both the oils and the powders, and can provide these ingredients for virtually any order.”
Ms. Peggau explained that this is important news for customers and prospects looking to gain business or recapture lost sales in dietary supplements and functional foods.” “We are offering our customers tailor-made products and services – just tell us what you need, when you need it and where we should send it.”
She pointed out that demand for natural, non-GM vitamin E is solid and expects interest to grow as consumers strongly prefer natural ingredients over synthetic ones. In a consumer survey*, “67 percent of vitamin E users said they feel natural vitamin E is better than synthetic. In addition, 55% of consumers polled said they use the ingredient list and 33% use the label to tell if a supplement contains natural vitamin E. That’s powerful data for manufacturers looking to differentiate their products in increasingly crowded categories for nutritional supplements”. Ms. Peggau added that those brand marketers, restricted by labelling regulations, who may have switched to synthetic ingredients, should seriously consider the marketing advantages gained from selling products that are non-GM, IP and natural.
Meanwhile Cognis Nutrition & Health announced that it will unveil its expanded Vegapure phytosterol product line at this year’s SupplySide West trade show.
Cognis will also introduce its new Xangold 30% natural lutein esters oils for high dosage capsules. This new ingredient is designed to help formulators boost the amount of lutein in their supplements without increasing capsule size.
