Coca-Cola Re-Launches 'Diamond Label'

These one-of-a-kind bottles help people celebrate their special relationship with Coca-Cola that goes beyond its great taste.

09/04/08 Coca Cola North America (CCNA) is introducing a special vintage Coca-Cola bottle called the 1906 'Diamond Label' in stores across the US. The introduction of this limited edition bottle follows CCNA’s successful 2007 release of the 1899 'Hutchinson' bottle, which was quickly snatched up by Coca-Cola lovers and collectors alike.

“These one-of-a-kind bottles help people celebrate their special relationship with Coca-Cola that goes beyond its great taste,” said CCNA Sparkling Beverages President and General Manager Hendrik Steckhan. “This package invites consumers to take another journey in time – back to 1906, when the deliciously uplifting product they love was packaged in an equally appealing predecessor of today’s iconic contour glass bottle.”

Before the introduction of the curvy Coca-Cola contour bottle in 1916, Coke was sold in straight-sided bottles. Similar to the bottles used for other beverages, they were distinguished as Coca-Cola bottles from 1900 to 1916 by their diamond-shaped paper labels.