Coca-Cola Introduces a New Range of Cappy Juices and Nectars

The products come in new packaging: 1l and 0.2l cartons, along with 0.33l bottles. A catering range will also include 0.2l glass bottles.

09/04/08 The line includes 10 flavours: cloudy apple, cloudy orange with bits, clear orange, apple, tropical, grapefruit, strawberry, black currant, carrot and tomato. The products come in new packaging: 1l and 0.2l cartons, along with 0.33l bottles. A catering range will also include 0.2l glass bottles.

The new products are supported with a promotional campaign on TV, Internet and cinema, in the press as well as outdoor advertising, PR activity and sampling. The first TV spot was broadcasted on March 17th.