Coca-Cola might try Coca-Cola Zero or Coca-Cola Light
The diet version Coke Classic.
21/02/05 Coca-Cola might try a diet version of Coke Classic, called Coca-Cola Zero or Coca-Cola Light, according to industry reports.
Some may think that Diet Coke is an artificially sweetened version of Coke Classic, but it has a different formula, reported the Atlanta Journal-Constitution Saturday.
Coke has been experimenting with Vanilla Coke, reduced-calorie Coca-Cola C2 and, soon, Coca-Cola with Lime and a Splenda-sweetened version of Diet Coke.
However, a low-calorie version of Coke Classic might be a challenge for marketers since Coke Zero or Coke Light would have to be differentiated from Diet Coke.