Clearwater Helps Bring the Nova Scotian Eating Experience Coast to Coast

14/09/07 Clearwater Seafoods Limited Partnership is pleased to announce that a selection of its premium seafood products are now part of the new offerings on the Sears Canada online store (http://www.sears.ca). The partnership with Sears Canada will allow Canadians to experience Clearwater Premium HardShell Fresh- Lobster and other premium seafood products virtually anywhere in the country.

"Whether it's a romantic dinner for two, or a traditional Maritime 'kitchen party' for ten, consumers can choose from a variety of dinner packages to suit any occasion- packed and protected for travel - ensuring product will stay at maximum freshness and flavour", says Tony Jabbour, General Manager of Clearwater Lobsters.

According to Jabbour, "Consumption of seafood is growing and it's become very popular for corporate gift giving as well as for those who've simply experienced great seafood while in Nova Scotia on vacation and want to have it once they return home. Special occassions are a particularly popular time of year, like sending to your Mother on Mother's day. Nothing says luxury like lobster!".

Lobsters are selected from the company's premium "Hard-shell" brand of live lobsters while Clearwater's North Atlantic Scallops are caught wild and frozen at sea within one hour of catch to lock in their freshness and flavour.

Clearwater's staff of marine biologists and dry land storage facility, which maintains lobsters at their peak, are just 2 examples of unique industry practices & innovations aimed at delivering on Clearwater's goal of providing a superior eating experience.

Colin MacDonald, Clearwater's Chief Executive Officer added , "We are delighted to partner with Sears Canada, a company sharing the same core values of building life long relationships and living up to our environmental responsibilities. It also assures today's eco-conscious consumer they are buying products that are harvested in a responsible and sustainable manner and will be enjoyed by generations to come."