Clearly Canadian Announces Launch of Its Reformulated Sparkling Flavoured Waters
The new line-up is delivered in a clear, maple leaf embossed bottle; features original, all natural, no preservative flavour formulas; and updated label graphics reminiscent of the product's true heritage...
Stated Brent Lokash, President of Clearly Canadian, "Consumers have overwhelmingly missed the original flavour formulas and familiar packaging, which propelled this brand to the forefront of the alternative beverage category. In fact, the industry has already recognized the strong appeal of Clearly Canadian returning to its roots."
BevNET.com, an internationally recognized resource for beverage industry professionals and consumers, has given an extremely positive review of the new sparkling flavoured waters. On the original flavour formulas, BevNet.com says, "Oh, how this brings back memories...", and on the zero calorie formulas, proclaims, "...the effervescent formulation (zero calorie) is among the best of what we've seen in the diet category." Recognizing the product's place in the market, BevNet.com asserts, "...we think Clearly Canadian has a real opportunity with its revamped line-up...without a doubt the most appealing and timely Clearly Canadian line-up yet."
"We are excited about the relaunch of Clearly Canadian's sparkling flavoured waters and the reviews the product is receiving," noted Sonia Manson, Marketing Manager for Clearly Canadian. "We look forward to delivering our new product to consumers through our current distribution network and through new sales channels which we expect to open as a result of this relaunch."
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