Christmas Gift Coffret: Beiersdorf UK Pampers its Products

Smartbox, which NIVEA chose for three of its women’s Christmas promotional coffrets on the UK market, fulfils the demands of originality and quality in addition to excellent value.

17/11/06 For this coming Christmas, BEIERSDORF UK facial care and skincare has splurged on a lovely case: Smartbox, a Cosfibel-signed coffret which beautifies the range!

Smartbox: personalisation made accessible to the mass market

In a highly competitive sector, standing out is a priority both for suppliers, to increase their number of markets, and for the brand and banner, to attract consumers. And all this at the lowest possible cost.

Smartbox, which NIVEA chose for three of its women’s Christmas promotional coffrets on the UK market, fulfils the demands of originality and quality in addition to excellent value.

Cosfibel Creative Packaging’s ability to propose this turnkey packaging solution featuring a vacuum form, cardboard base and PET sleeve, convinced this new Cosfibel customer.

Smartbox is a folding cardboard box in which a vacuum form is inserted. It is then placed in a transparent sleeve to let the product show through.

This foldable box presents great advantages for transport and storage. In a standard version, the coffret is not decorated allowing the imagination to run free – decors, colours, motifs using offset, silkscreen or hot stamping printing techniques… anything is possible! Smartbox is a patent of Cosfibel.

Packs to be desired

By choosing the Smartbox, NIVEA opted for a single coffret type declined in three references.

Their common features are: a single format, construction and shape allowing the brand’s clear and easy identification and the refinement bringing a high quality positioning. The coffret provides strong added value to personal care products. NIVEA plays with decors and colour to translate each line’s specificities & personality. The shopper is drawn into a unique universe.

The Pure Radiance set, with its warm orange colours and copper hot stamping, communicates a voluptuous atmosphere for women that are used to the beauty ritual.

In a different vein, the sober and almost «technological» design of the Winter Glow set suggests efficient protection from harsh winters.

Young n’ Beautyful targets younger women and its sleeve with water-drop print effect promises fresh and dynamic products.

These packs have strong personalities and aim to be seen!