Chill. New Wine Highlights The Art Of Unwinding
04 Aug 2015 --- How do you Chill? In a world where people often feel like they're moving too fast, a new wine label hopes to remind them to just plain "Chill."
Chill Pinot Grigio has just been launched with a suggested retail price of $10.99. This 2014 vintage Pinot Grigio is an IGT wine from the Veneto region of Italy. There are also plans to launch a California Chardonnay and Pinot Noir in the future.
"Chill is the art of unwinding," said Mike Cincotta, President of Selective Wine Estates, Inc. (importers of Chill Pinot Grigio). "We believe consumers will relate to this label because it highlights the need to take a moment to rest, refresh and recharge in our hectic day-to-day life. After all, what better way to do that than with a refreshing glass of Pinot Grigio?"
According to Cincotta, to "chill" is: having a backyard barbecue with family and friends, enjoying a bubble bath after putting the kids to bed, tailgating before the big game, taking time to finally finish that book, having a picnic in the park, listening to your favorite album, taking a mini-vacation with that special someone, reminiscing with a box of old photographs, etc.
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