Chesapeake Creates New Pack for GSK’s Aquafresh

The Aquafresh White & Shine carton incorporates a shard-like effect that reinforces the sparkle and cleanliness of the pack’s image.

6/24/2011 --- Chesapeake Pharmaceutical and Healthcare Packaging, a global supplier of pharmaceutical packaging and related services, has produced a new pack for GSK’s Aquafresh White & Shine oral care product with a striking holographic print effect. This eye-catching effect, Glint, helps create the impression of movement and adds a 3D quality to the pack.

Glint can be added to a full range of printed packaging from labels to cartons. Offering brand owners and manufacturers a wide range of marketing opportunities, Glint produces the impression of depth and provides the carton with a holographic effect. There are an endless number of effects that Glint can achieve including a design specific to a particular brand. The Aquafresh White & Shine carton incorporates a shard-like effect that reinforces the sparkle and cleanliness of the pack’s image.

John Moore, Key Account Manager, said, “Glint provides an eye-catching effect that helps to emphasises the product’s qualities. Glint helps to differentiate the product and provides a pearlescent finish that has to be seen to be believed. It adds a real feeling of movement which helps ensure a product gets noticed on the supermarket’s shelf.”